Ty Votaw is the PGA Tour’s new chief marketing officer in a role that
has him overseeing branding, communications and advertising.
The tour quietly made the move last August and decided against
making an announcement because Votaw’s responsibilities will largely be
the same as they have been in the past.
Votaw moves into the CMO job that previously was held by Jay Monahan,
who was promoted to deputy commissioner on April 1. Global Commercial
Officer Tom Wade, who oversees corporate marketing and long-term
planning, had the CMO job before Monahan.
Both Wade and Monahan were deeply involved in sponsorship sales, but
Votaw, who also carries the title of executive vice president, will be
more focused on the tour’s numerous brands and advertising. Those brands
include the three major U.S. tours — the PGA, Champions and Web.com —
as well as the international tours in Latin America, China and Canada.
Within those tours are the FedEx Cup, Charles Schwab Cup, Presidents
Cup, Players Championship and World Golf Championship events as well.
“They are all distinct brands and there are various elements within that
portfolio of brands,” Votaw said. “The Presidents Cup goes to South
Korea next year, and we’re already working on how to market its first
trip to Asia.”
Votaw, who joined the PGA Tour in 2006 as executive vice president of
international affairs, also will be involved in an evolving initiative
between the PGA Tour, LPGA, PGA of America, Masters and U.S. Golf
Association to grow the game, both from a participatory standpoint as
well as an entertainment and competitive standpoint.
PGA Tour Commissioner Tim Finchem has been on the forefront of the PGA
Tour’s work with the other golf entities, and Votaw will collaborate
with them as well on related marketing efforts.
Rotary of South Jacksonville - Upcoming Events Calendar
Feb 7 - Rotary Leadership Institute (RLI)
Feb 12 - Speech Contest at Adam Herbert UNF Conference Center
May 8-10 - District Conference and Assembly
Rotary’s 2015
Oratory Competition
Regional competition began this week for Southside Rotary’s 2015
Oratory Competition featuring seniors from 24 First Coast high schools.
Congratulations to Olivia Ade of Episcopal for winning the first regional. A
total of six regional winners will meet in a final competition February 12 at
UNF. With the help of 6 First Coast Rotary Clubs, 121 Financial Credit Union
and the University of Florida Proton Therapy Institute, $10,000 in scholarships
will be awarded to the winning students. If you would like to add to their
scholarship funds, please make a donation to GoFundMe.com/gt3tm8 and share this opportunity with others.
AmazonSmile Foundation Donation Disbursement
Helping our club raise money wont cost you a cent :-)
Do
you shop through Amazon? If so, you can help increase our Charity
Foundation's donation potential by spreading the word about
AmazonSmile.
Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice.
Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice.
Sign in to http://org.amazon.com
and click on Marketing Tools to access customized online tools to let
your supporters know that their AmazonSmile shopping can support Rotary
Club Of South Jacksonville Charities Inc.
Share this link with friends, family, employees and volunteers:
http://smile.amazon.com/ch/59-3750282 and ask them to choose Rotary Club Of South Jacksonville Charities Inc.
http://smile.amazon.com/ch/59-3750282 and ask them to choose Rotary Club Of South Jacksonville Charities Inc.
Minutarian Minute Week 30
Being Rotatunistic starts with an awareness for Rotary. What better time of the year than January, Rotary Awareness month, for all of us to become more Rotatunistic!
Event Reminders:
February 7: Our second Rotary Leadership Institute will be conducted at the Orange Park Campus of St. Johns River State College. Be there for the information, for the fellowship and fun, and for the outrageously good gourmet food! Yum!!!
March 5-7: Florida Multi-District President-Elect Training Seminar (PETS) in Orlando, FL. PETS is also open to Rotaract Presidents-Elect and club leaders – sponsoring clubs should sign them up.
May 8-10: District Conference and Assembly at the Flagler College campus in St. Augustine. Book your hotel reservations now because this is the PGA’s TPC weekend and rooms are going fast. We will be conducting the Conference on Friday, the Assembly on Saturday and enjoying some fun and fellowship on Sunday – at least until noon.
For more on these and all other events in District 6970, please go to www.rotary6970.org.
Yours in service to Rotary,
Percy
District Governor 2014-2015
Rotary International District 6970
Our International Exchange Student - Pierre Vidal